What is a crypto airdrop?

The ultimate goal of a crypto airdrop is to promote awareness and circulation of a new token or coin. A crypto airdrop is a marketing method employed by startups in the cryptocurrency space. It involves delivering tokens to the wallets of current cryptocurrency traders, either for free or in exchange for a small promotional service.

Why should you organize a crypto airdrop?

The primary reason for organizing a crypto airdrop is to promote a blockchain startup, project or service. By issuing tokens to users, the team can bootstrap its project and ensure a fair distribution of tokens among its community from day one.

Why do cryptocurrency projects conduct airdrops?

There are several reasons why cryptocurrency projects conduct airdrops, mainly that they help to create buzz and generate interest in the project. By distributing free tokens, projects can attract attention, stimulate on-chain activity and flows, and build a community of supporters and potential investors.